Gareth Allen

Gareth Allen is the Founder and MD of Herd, a full-service performance marketing and development agency working across various industry sectors, platforms, and markets. Gareth has over 20 years’ experience consulting with local businesses, national, and global brands.

After graduating from the University of Hull with a BSc Hons in Computer Science, Gareth went on to found Herd in 2013, with a mission to deliver large agency experience, with a boutique-style service.

Herd work best when integrating clients over the long term, becoming true partners. We specialise in driving business growth through performance development to generate and convert demand. Collaborating closely, we deliver scalable solutions.

Partnership with Herd ensures you benefit from having an award-winning team at your disposal, putting you in direct contact with experts in commerce, search marketing, design, and development. We build and optimise websites for ambitious brands worldwide.

In 2022, Herd became a Shopify Plus Agency - one of only 34 to achieve this status in the UK. That makes us the perfect partner for merchants already using Shopify, or considering a website platform migration.

As an extension of your business, we provide the strategy and resource where you need it most – focusing on delivering a return on investment as soon as possible.

Partners include local and national businesses, as well as globally recognised brands such as: MKM Building Supplies; Motorpoint; Vertu Motors; and Culligan.

Beyond providing digital strategy for business, Gareth is a Master Scuba Diver, and in his spare time can usually be found exploring the depths of the Caribbean. When on dry land, Gareth enjoys running and golf. Living in Hessle, he also supports community projects including Hessle Feast and Hessle West Open Gardens.