Tony Platts

Director & Owner,

Cherry Cube Ltd

Following stints in the army, running a Leeds city centre pub, wine bar and restaurant, a salesman for an animal feeds company, then a timber importer, I had a 25 year career in Asset Finance with Yorkshire Bank, latterly as National Sales Manager (‘Managing Partner, National Asset Finance Sales’) for both Yorkshire and Clydesdale Banks (formerly NAB Group, now CYB Group).

For some of this time I also managed a mixed Team of Asset and Invoice Finance BDMs. During this period I had 9 relocations around the UK. I had a reputation as a high performance manager running some of the best performing teams in the Group. I personally recruited and developed many of the NW/SW England area asset finance staff, and developed a key partnership with Aon Insurance in Manchester, which benefitted and strengthened the Group’s finance offering.

After a major NAB re-structuring in 2004, and reporting directly to a senior Leadership Team member, I was appointed to the National role leading two CB/YB Sales Forces in their transformation to the new business model. However, disillusioned with the structure and direction, sought Voluntary Early Retirement in order to do something different. I left NAB Group 31/12/2006 aged 50.

Between 2007 and 2009 I worked at Bank Of Ireland in Manchester and Leeds for a brief period, then joined ABMAmro, developing connections across the North. I left at the end of 2009, and established myself as a finance consultant and broker.

Having returned to Hull in 2010, I developed these activities further, offering primarily invoice finance, asset finance, and bespoke finance solutions to business. I also offer Coaching and Mentoring programmes for small business owners, helping them address their priorities in both business and personal lives. I work with accountants and also through a wide network of business people and personal contacts.

Together with my wife, we own and run , providing market research via focus groups, product testing and surveys to companies in the Hull area. I am a collaborative and experienced individual, thoughtful and determined. I am a great organiser, and work in an efficient and focused manner. I excel in a Team environment, enjoy creating and building partnerships, and both draw and impart best practice within such a framework. Importantly, I am both results driven and cost-conscious.

I am an active member of For Entrepreneurs Only, for whom I have helped develop and deliver 3 courses for entrepreneurs, start-ups and SMEs. 


If you need any further help or information please do not hesitate to get in touch -

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